← → to navigate
Pre-seed round · Raising US$1M–1.2M

Inventing the future of work.

20.6 million knowledge workers now work for themselves. Sollo is building the platform they run on.

Why now · Market size

Three forces are converging into a once-in-a-decade window.

01 · THE MARKET
38%
Knowledge workers are going solo

38% of US skilled knowledge workers freelance in 2026, up from 28% a year earlier, and 58% of full-time knowledge workers are considering it. Independent professional-services consultants in the US are up 55% since 2020, to 11.5 million.

02 · AI
1 → 10×
AI is accelerating the shift

AI is displacing team-based roles while letting individuals operate at enterprise scale. 60% of new US business owners used AI to launch in 2025, and freelancers who use AI earn 34% more per hour. They need a sales tool, not a sales team.

03 · INCUMBENTS
0
Nobody is serving this segment

Players like HubSpot, Salesforce and even newer CRMs like Attio are designed for teams. No incumbent combines lead generation, outreach coaching and pipeline management for one-person businesses.

60M+
Solopreneurs globally
20.6M
Independent knowledge workers
US, UK, EU, Australia and NZ
US$11B
A year, serviceable market
8.2M who sell B2B and find their own clients × US$1,344 a year
US$34–110M
ARR at 0.3–1% of it
25K–82K customers

Solopreneurship is counter-cyclical: recessions increase self-employment as displaced workers start businesses.

Sources: Upwork Future Workforce Index, July 2026; MBO Partners, State of Independence 2025; Gusto, May 2026; Upwork, 2026; IPSE 2024; Eurostat 2025; ABS 2026; Stats NZ. The 8.2M is 40% of the 20.6M, a Sollo assumption set conservatively. US$1,344 is blended across the US$49, US$117 and US$197 tiers. Sollo market research, September 2026.

The vision

One platform for the whole loop a one-person business runs on.

Live today
Today, Sollo helps you win the client.

Offer creation, prospect discovery, the Sollo AI sales agent, CRM and a unified inbox, with the community at the centre.

Next · Marketing
Help them attract leads.

Landing pages, booking links and lead magnets generated straight from the offer that already lives in Sollo.

Then · Operations
Keep the clients you win.

Client records, onboarding and renewals, from won deal to delivered project.

Then · Finance
Get paid without leaving Sollo.

Proposals become invoices become payments, including micro-transactions.

Later · Marketplace
Bring the clients to them.

A marketplace that promotes Sollopreneurs to companies looking for their expertise. Further down the track, once the network proves the demand.

The loop
One record, from first click to final invoice.

Every arc that fills moves more of the US$150–$750 a month solopreneurs spend across 5–7 tools into Sollo, and makes it harder to leave.

Agentic across every arc

Sollo AI runs the work in every stage, and the Sollo MCP brings it into Claude, ChatGPT or any assistant the customer prefers.

Revenue traction

Customers started paying before the product was ready.

41
Paying customers
· 11 countries
$3,980
MRR
$47.7K ARR
$730,276
Revenue customers made through Sollo
North star · 48 closed-won deals
65%
Trial conversion
Since launch
US$4.42
Cost per subscriber
Meta ads, just started
Monthly recurring revenue, weekly
From the first paid subscription · USD · Stripe
$3,980
Weekly change in MRR
New and expansion minus churn
Source: Stripe
Trial conversion
65%

22 of 34 trials that reached a decision converted.

For context

Trial conversion at Fresha, now a unicorn, was 9% when Mike was a GM there.

Unit economics · early indication
—
CAC

~2 mo
From subscribing to buying

—
LTV

Pricing today
US$97/mo

Every current customer is on the founding plan (or US$970 a year), and founding members keep it for life.

From the end of 2026 · three tiers
Essentials
US$49/mo

CRM plus Sollo AI for the network you already have.

Pro
US$117/mo

The complete engine: find, enrich, automate and close.

Elite
US$197/mo

Pro plus community, onboarding and accelerators.

Product traction

More customers every month, and more of them doing the work that wins clients.

$728,076
Revenue customers made through Sollo
North star · 46 closed-won deals
109
Active accounts, 1–13 Oct
2× the same days in September
861
Prospects saved, 1–13 Oct
More than all of September (548)
405
LinkedIn requests and messages, 1–13 Oct
4× all of September
Paying customers and active accounts, by month
Calendar months
Product actions, by month
Every core action, internal users excluded · *October is 1–13 Oct

Source: Stripe and PostHog

North star: revenue customers made through Sollo
Cumulative closed-won deals, US$, by month won

Source: deals logged in Sollo

Weekly product usage by action
PostHog
—
Source: PostHog

Customers paid before there was a product

Beta customers committed at US$97 a month in March 2026 on the strength of the founder's method and a prototype.

Customers paid before there was a screenshot

Sollo opened access on 21 July 2026 with no product imagery or demo on the website. People paid anyway. Three paid US$970 for a year upfront.

Conversion that only happens when the pain is real

22 of 34 trials that reached a decision converted For context, trial conversion at Fresha was 9%.

Community traction

Members engage and the 20 for 100 Challenge makes it a daily habit.

108
active members
61
signed up to the 20 for 100 Challenge
Member posts and comments, by month
Sollo team excluded · *October is 1–14 Oct

Source: Circle

Challenge wins · week onePosts from the members-only Wins space, shown word for word
Natalia P., 7 Oct: one verbal confirmation on a deal and three meetings booked this week Alex I., 9 Oct: certified as a company's official AI coach, plus a warm lead from a webinar Jessica S., 9 Oct: two ideal-client meetings booked and a partnership meeting organised Jayanie, 8 Oct: first call booked from a cold DM after 22 DMs and 6 conversations Kin S., 8 Oct: booked a call and revived a lead after two days of outreach Leo L., 5 Oct: found about 700 high-fit leads in his own LinkedIn network with Sollo
Go-to-market

Every customer brings the next one.

Content and ads build the newsletter. Webinars and the podcast go straight to a free trial. Partners turn the flywheel into a channel of its own.

64 paying customers · +36% in four weeks

Sources: MagicPost, 12 Oct 2026; Meta ads; Beehiiv, 14 Oct 2026; Stripe, 15 and 19 Oct 2026; deals logged in Sollo, 14 Oct 2026; Circle, 14 Oct 2026. Active customers = 64 paying + 23 in a trial (Stripe, 19 Oct 2026). Partners: per-partner referral codes in Stripe, issued through Dub, 19 Oct 2026.

Finances

The Numbers (actuals and projections)

Growth to date
3.9×MRR growth, end of July to end of October (estimate)

Source: Stripe, month end, US$. *October is an estimate: 57 paying and US$5,400 MRR at 14 Oct, plus the 34 trials still running that end in October × 47.6% trial to paid, less expected churn of 4.0% on September's monthly customers. Re-assessed at month end. Unpaid renewals count; refunds don't. Paused = moved back to a free trial, not churn. Beta customers moved into Stripe in July, so there is no June figure.

Monthly recurring revenue
Solid: actual (Stripe) · Dashed: forecast · US$
$4.05MARR in August 2028
Net operating cash flow
Subscription and Sollo Payments cash in, less people and operating costs. Funding rounds not included

Source: Stripe to September 2026; October is an estimate; then the Sollo financial model. Pulled 19 Oct 2026. The model is in euros: revenue is shown in the US$ it is priced in (the model converts at US$1 = €0.92); costs and cash at US$1.12 per €1 (XE mid-market, 15 Oct 2026).

Metrics
Monthly · scroll for the full 24 months →
Michael LovegroveMichael Lovegrove · Founder & CEO
The team

He is the customer, and he has taught hundreds of them to sell.

Mike on LinkedIn
$12M → $19M
Scaled at a unicorn

GM at Fresha, EMEA ARR in ten months.

$35M+
Taught hundreds to sell

Client results from the method now in Sollo AI.

$30K → $500K
Built and exited a company

JRNY, a fintech, acquired in 2020.

44.6K
Built-in distribution

LinkedIn followers, building in public.

Founding team in seat
Fred Fogerty
Fred Fogerty Head of Product · investing in this round
Paul Filipan
Paul Filipan Founding Engineer
Mariana Pickersgill
Mariana Pickersgill Founding Marketer
Dylan Styles
Dylan Styles Founding Product Designer
Backed by operators
Serge van Dam
Serge van Dam Investor in 15+ software startups, Chairman at 7
Adam Clark
Adam Clark Co-founder or director at 9 startups
Karl Chaffey
Karl Chaffey Ex-CTO at Tradify ($100m exit)
Icehouse Ventures
Icehouse Ventures One of NZ's most active early-stage investors
The Ask

Raising US$1M–1.2M to reach 1,000 paying customers.

In the financial model, paying customers pass 1,000 in November 2027 (1,103), and the pre-seed is the only round needed: cash is lowest at US$130K in March 2028, and operating cash flow turns positive in April 2028.

Today
64 paying customers

+36% in four weeks. The flywheel is turning.

This round
1,000 paying customers

By November 2027 in the financial model, with no seed round.

RaisingPriced round
US$1M–1.2M

Priced equity, from existing investors and new investors who add reach in the US market.

Use of funds
Growth and community teamUS$298K · 27% Product and engineeringUS$236K · 21% Acquisition and marketingUS$217K · 19% Platform, AI and toolsUS$195K · 18% Founder and operationsUS$115K · 10% Legal, office and travelUS$59K · 5%

The full deck, the model and the data room are ready when you want them.

mike@gosollo.com → gosollo.com

Confidential · October 2026. This presentation does not constitute an offer of securities or investment advice. Forward-looking statements are plans and estimates, not guarantees.